Our story!
What began as one journey has grown into a movement to empower athletes and communities through sports.
The Tashaa Luv Foundation was born from lived experience. Basketball didn’t just shape one life but it revealed the power of sports to transform entire communities.
What started with a single journey, from the first dribbles in high school to earning university scholarships, became the spark for something bigger: a movement that uses sports as a platform for education, empowerment, and sustainable livelihoods.
Our roots are in grassroots sports development. In 2019, through FEBA’s elite training program, we experienced first-hand how mentorship and guidance can unlock leadership potential. Soon after, we were part of initiatives like community basketball street leagues in Kayole, which showed us how sports could inspire hope and unity at the local level.
From a Basketball Dream to a Movement
From a Basketball Dream to a Movement
From there, our involvement grew. We supported the Kenya Basketball Federation in the 3x3 Nations League as Athlete Welfare Managers, volunteered with Giants of Africa during the unveiling of new courts in Nairobi, and worked with the Kenya Academy of Sports to host the Presidential Football Tournament. Each of these experiences reinforced our belief that sports are a tool for change, not just competition.
By 2024 and 2025, our work expanded globally, joining Jr. NBA programs and participating in the BAL4HER Leadership Program in South Africa. These opportunities connected us with international leaders and mentors who saw the same potential we did: a new generation of athletes who are not only players, but also leaders, mentors, and advocates for their peers.
Today, the Tashaa Luv Foundation stands on this collective story – a story of passion, resilience, and vision. Together, we are building a support system that uplifts athletes, protects their rights, and provides them with the skills and resources to turn sports into sustainable livelihoods.
Join us in building a future where athletes use sports as a tool for sustainable livelihoods.
Together, we can turn passion for sports into opportunity, protection, and brighter futures.